Every user follows a unique path before making a purchase or completing an action in your app. Some users drop off midway, some hesitate at the checkout page, and others keep browsing without taking any action. The key to converting more users is understanding their journey and bringing them back with customer journey retargeting.
Customer journey retargeting is the process of analyzing user behavior and re-engaging them with personalized in-app experiences. Instead of relying on external retargeting via ads, emails, or SMS, this strategy focuses on in-app interactions—nudging users at the right moment with contextual pop-ups, gamified incentives, or interactive messages.
Why Customer Journey Retargeting is a Game-Changer
Retargeting isn’t just about reminding users—it’s about personalizing their experience based on their behavior.
- Reduces drop-offs: Identify where users leave and provide real-time nudges to bring them back.
- Boosts conversions: Offer incentives or information that resolve hesitation.
- Enhances engagement: Keep users moving forward instead of abandoning their journey.
- Increases retention: Keep existing users engaged without relying on paid ads.
Now, let’s explore how to leverage in-app retargeting at every stage of the customer journey.
Key In-App Retargeting Strategies for Each Stage of the Customer Journey
1. Onboarding: Guide New Users to Quick Activation
Users who don’t complete onboarding are less likely to return. Retargeting these users inside the app can increase activation rates significantly.
Example: A fintech app shows an interactive walkthrough that highlights key features when a user returns after dropping off.
How to Implement It:
- Use progress indicators to show how far they’ve come in onboarding.
- Display welcome nudges with incentives for completing setup.
- Gamify the process with rewards for finishing the onboarding journey.
2. Browsing Stage: Push Contextual Nudges for Higher Engagement
Users often browse but don’t take action. A well-placed nudge or inline widget can steer them towards conversion.
Example: A fashion app highlights “Limited stock remaining” when a user views a product multiple times without adding it to the cart.
How to Implement It:
- Show personalized recommendations based on browsing history.
- Use social proof messages (e.g., “5 people bought this in the last hour”).
- Offer quick surveys to understand user hesitation and tailor retargeting accordingly.
3. Abandoned Cart: Recover Lost Conversions with Smart Triggers
Cart abandonment is a major issue, but in-app retargeting can bring users back before they leave the app.
Example: A travel booking app detects when a user abandons their flight search and offers a limited-time discount through an in-app banner.
How to Implement It:
- Trigger a discount pop-up when users show exit intent.
- Highlight urgency-based nudges (e.g., “Only 2 seats left at this price!”).
- Provide a one-tap checkout option to simplify the process.
4. Checkout Stage: Reduce Friction for Faster Conversions
Users often hesitate at checkout due to pricing concerns or doubts. Personalized nudges can address their concerns and push them to complete the purchase.
Example: A subscription-based platform removes friction by offering a free trial extension if a user hesitates at the payment page.
How to Implement It:
- Show trust-building messages (e.g., “100% money-back guarantee”).
- Offer personalized payment plans or installment options.
- Display a loyalty points reminder to encourage checkout.
5. Post-Purchase: Keep Users Engaged & Encourage Referrals
The customer journey doesn’t end at purchase—it’s just the beginning of long-term engagement and retention.
Example: A gaming app encourages repeat purchases by offering bonus points for the next in-app transaction.
How to Implement It:
- Use gamification to reward frequent app usage.
- Show personalized thank-you messages with referral incentives.
- Offer exclusive content or discounts for engaged users.
Conclusion: Turn Every Drop-Off into a Conversion
Customer journey retargeting isn’t about forcing users to buy—it’s about understanding their behavior and delivering the right message at the right time. By leveraging in-app personalization, nudges, and gamified rewards, you can convert more users, retain them longer, and build loyalty without relying on external channels.
Want to personalize your customer journey and maximize conversions? Book a demo today.
